Iowa State University AMD 210 Design Project

Olivia Perovic
Mar 16, 2023
2 min read

This post showcases the project I completed throughout the semester for Computer Applications in Digital Design. Programs used include the Adobe Creative Suite and Google SketchUp. Any photos used within these works that aren't mine were properly cited in APA format within the full versions of the project, and will be linked below their respective sections here.

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Inspiration

As one may see, a theme in the aesthetics I like most often involve nature in some way. With it being the Fall 2021 semester, I was thinking of how aware everyone is of nature during this time – wardrobes have to change, the trees become colorful, warm drinks are a must, et cetera. Autumn was my inspiration for this line and concept, and because of its characteristics found in nature, that’s how it ties into my personal brand.

My target market is for feminine, 25- to 35-year-olds in the USA and in England who love wandering, writing, reading, and being eco-conscious all with a cup of coffee in their hand. They value versatility and product quality a lot, and are willing to invest in a few really nice items they can wear again and again from brands that align with their values. With this in mind, my inspiration was the feeling I experience when I think of that setting: the cobblestone streets, layering outfits, warm drinks, an overcast sky, how lovely nature becomes in the autumn time, these are all very comforting. The dark colors, cozy brushed fabrics and all the patterns I designed are very nature-inspired. The event promoted on my postcard, “Our Roots, Our Home” is an expo showcase of local Chicagoland designers who have sustainable and socially-responsible apparel lines. While pieces are on display, speakers from around the Chicagoland area have small panels around the showroom space talking about various sustainable living topics like organic farming, how to be zero-waste, how to evaluate a retail brand’s CSR (corporate social responsibility), and more. My greatest wish for the fashion industry is to make CSR and sustainable practices a top priority, and to have it be fully accessible to everyone all around the world.

Target Market

Age group: 25-30

Feminine

Location: London, New York, & Oslo

Income: $70,000 - $100,000

Leisure activities: Exploring, reading, & writing.

Shopping habits: buys for the long-run, eco-conscious, practical, versatile.

Image source: VintageCamp

Color Chips

Image source: Mathilde Langevin

Plain Weaves

Twill weaves

Stripes

Plaids

Custom print fabric: 'Linen Vine'

Technical Sketches: Black & White

Technical Sketches: Three Colorways - Sweater

Technical Sketches: Three Colorways - Trousers

Mock Event Promotional Postcard - Front

Image source: Brooke Cagle

- Back

Image source: Andreas Strandman

Mock Cost Sheet (This is based on given, general pricing tables. If I actually had these manufactured, they would be made with ethically-sources materials in regards to both the planet and to people)